If this aspect is kept in mind, the tools and techniques used are bound to be accepted by wider audiences. While establishing validity, there needs to be a consensus among the individual and the society on how to establish the correctness and accuracy of the research. To maintain the validity of the research, there is a need to understand the underlying needs of the research, the overarching process guidelines and the societal rules of ethical research. The main aspect that needs to be ensured is that the research philosophies fall in line with the research. Validity also establishes the soundness of the methodology, sampling process, data analysis process, and conclusion of the study (Golafshani, 2003). Validity relates to the appropriateness of any research value, tools and techniques, and processes, including data collection and validation (Mohamad et al., 2015). However, since it cannot be quantified, the question of its correctness is critical. Qualitative data is as important as quantitative data, as it also helps in establishing key research points. Establishing the validity of qualitative data This article clarifies how to establish the validity and reliability of qualitative research using various tools and techniques.
Here the researcher’s subjectivity can highly influence the interpretation of the data. This aspect becomes particularly vital in case studies involving primary data analysis.
They also assure readers that the findings of the study are credible and trustworthy. When handled meticulously, the reliability and validity parameters help differentiate between good and bad research. The validity and reliability of qualitative research represent the key aspects of the quality of research.
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